
Full transparency: Break can mean different things. Sometimes I break brands into new markets and new spaces. Sometimes I break them because I expose their weaknesses in communication, operations and leadership.
But either way, the break is about revealing the power of the brand and the equity that it possesses. Now I want to give you the power to do the same.

These days I lead a growth and support flywheel that supports solo and lean founders just like you. But to do this work requires that I do the things that I do well. For the sake of the flywheel, that's coaching, learning and fractional brand leadership. However my core competencies extend beyond these three spaces, as do yours.
But without understanding your core competencies, where you're building brand equity and how to stay balanced as you're doing your work in the world, you may find yourself becoming frustrated, irritated and a bit defeated. I've created this tool to help you avoid those last three conditions.
As someone who has been an entrepreneur, founder and small business owner for at least three decades, I'm intimately acquainted with what founders need in order to succeed. This tool is the result of pulling my experiences, my wins and my losses together to shorten your learning curve.
The positive, negative and neutral brand equity you've already created, so you understand how to make things work more efficiently and effectively.
Your responses run through the Fourfold Action Framework for Founders, built right into this tool. Guess your fold or take the assessment. Either way, you get insight.
Most business education focuses on the business, not the owner. In my work as a fractional leader and as Chief Learning Officer of The CoE, both the business and the business owner have to be healthy and profitable.
One analysis that pulls it together: the brand equity you've already built, how you move through the Fourfold Action Framework, and where the business and the owner both need to get healthier. Free to take. Yours to keep.
Break My BrandThe more you know, the better you lead. The better the brand.
How you lead, and what you neglect, before the spreadsheet ever opens. This is the one that powers your Break Your Brand read.
The nine types, your core motivation and the pattern under your patterns. Take it here, then add your type to your audit.
Your energetic blueprint, how you're built to make decisions and engage. Get your free chart, then add your type to your audit.
Gallup's read on your top talents, where you'll naturally overspend and where you'll skip. A paid assessment from Gallup; add your top five to your audit for a sharper equity read.
Click the button below and let's see what you find out. Here's where I give you a proverbial cartwheel and send you on your way.
Break My Brand